Social Media Marketing
Social Media in today’s day and age is EVERYTHING. Yellow pages have gone by the way side and Social Media is a free and easy way to reach your target audience with grace and truly connect to people about your hand crafted business. We are going to go over some key points in reaching your target audience and how to launch your hand crafted business to the next level!
- Instagram – 1-2 post per day MAX. Include tags. You can use these in several different ways. Example: I absolutely #love the #lavender details of these #diecuts I just posted on #etsy. Example 2: I absolutely love the lavendar details of these diecuts I just posted on Etsy. *In the comment section add #lavendar #diecuts #etsy. This is where you want to keep close attention to whats trending….For example type #etsy and look to see what pops up and how many people have “posted” this. Hash tag what is being posted the most and this is a “trend”. Time of posting is EVERYTHING on Instagram. Here is a basic time to get the maximum amount of likes on your Instagram. Monday 5-6 pm, Tuesday 7-8 pm, Wednesday 10-11 pm, Thursday 5-6 pm, Friday 5-6 pm, Saturday 8-9 pm, Sunday 7-8 pm. Make sure to explore other brands and people who inspire you and follow them. Watch what they are doing and follow the example.
- Facebook – 2-5 post per day about what you’re doing, how it looks, what you’re creating, your life. People want glimpses of not only your business but WHO YOU ARE. Create sharable content with a broad target audience, DIY Videos can help you attract a larger network of followers and potential new customers.
- Pinterest – SHARE EVERYTHING! There is a link on your Etsy page for every item you add where you can share. One of the links is Pinterest. Every single listing needs to be shared to Pinterest for more visualization of what you are making and doing.
- Twitter – “Twitter allows for instant conversation,” explains Michelle Reaney of Toronto-based shop Thunderpeep Designs, who uses her handle, @thunderpeep, to share short updates with her followers in 140 characters or less.One of the most useful Twitter features for a business owner looking to make connections and promote her shop is the hashtag, a word or phrase marked with the # symbol, such as #handmade or #EtsySeller. “On Twitter, hashtags are used to categorize posts by topic or keyword,” explains Jessica Ulrich, a social media manager at Etsy, “clicking a hashtag will display every tweet that includes that tag.”
To get started developing content, jot down a list of the types of posts you would like to share over the next month, suggests Jessica. This can include general categories, like inspiration or behind-the-scenes, or more specific items like the launch of a new product or holiday promotions. Once your list of ideas is complete, plot your posts on a calendar. – Kathy Svehaug
- Little Tid Bits – You do have a handmade business so get creative with just that…MARKETING….Create coupon codes and fun giveaways that you do when you reach different milestones or months. Be precise and unique with your packaging so people remember you and want more. Plan at least 45-50 days in advance for the next holiday so you can get ahead of the game and not feel pressured when the holiday arises!
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What is Working and What is Not?
Every like, comment or click could give you amazing insight for your social media marketing. Think about how you can effect your target audience and read all the “analysis” opportunities that each outlet provides you. Ask engaging questions and make your audience feel a part of your experience and life. Play with different words and phrases to see what works and what doesn’t. Use all the tools in your tool belt such as Facebook Insights, bit.ly and Iconosquare to figure out what is working and what is not!
Week 7 Challenge – Create 2 social media outlets SPECIFICALLY FOR YOUR BUSINESS. Start posting daily and using the reccomended settings and watch how much your following grows!!!!! Happy Mediaing!