Your online presence contributes to the overall success of your business. After all, it can provide you with a means of connecting to an international customer base, while also making it easier for consumers to buy your products. When you consider the fact that “1.79 billion people bought something online last year” – you’d be hard-pressed to find a reason why you should keep your business offline.
While in previous years having a website and uploading to social media may have sufficed when it came to giving your business a boost – competition is much fiercer. This means that you have to ensure that you cultivate a strong online presence for your brand, without falling into the shadow of other, competing brands or fading into obscurity.
Photo by Microsoft Edge on Unsplash
With that in mind, here are some top tips that you can use to enhance your brand’s online presence.
Use SEO tactics.
SEO (Search Engine Optimization) best practices revolve around using keywords and phrases in your online content in order to rank high on search engines such as Google. When used to your advantage, this means that your website will rank higher than your competitor’s sites, increasing the amount of traffic you receive (and boosting your sales). As the process of identifying keywords can be time-consuming, it’s best to work with an SEO agency that can do this work on your behalf. here are the best SEO agencies for you to consider.
Be more personable.
While your online presence should demonstrate that you are a professional, trustworthy company, it does not have to be impersonal. A ‘cold’ online presence could alienate your target audience, making them feel as though they are just another cog in the machine as opposed to a valued customer. This is particularly important when you consider that “83% of consumers admit paying as much attention to how brands treat them as on the product they sell.” Thankfully, there are various ways in which you can make your business more personable online. For example, you can go live on social media so your customers can ask questions in real-time, while also ensuring you engage with them frequently through comments/likes and shares too!
Start a blog.
If you’re looking to heighten your online engagement, it’s time to start a blog. In fact, a recent study found that “businesses that blog regularly tend to attract 55% more traffic than those that don’t.” As a result, you’re given more of an opportunity to present your brand to potential customers, therefore upping your sales quite considerably. Running a blog that relates to your business also gives you the chance to cement yourself as an industry leader/expert, which can once more boost sales as it helps you to appear more trustworthy. Finally, running a blog means you can incorporate more SEO tactics into your content, boosting your search ranking considerably. As a result, while it can take some time to get into the habit of blogging regularly, it can work wonders for your online presence.