The modern walking billboard is what? DING DING DING….
Social media, influencers, makers, were talking real people saying real things. Hands down the best kind of advertisement to date. It’s amazing to me we didn’t do this sooner.
Gone are the days of magazines, billboards, and yellow pages. (All though, yes they are still used for advertisement. The majority of companies are hopping on the collaborating train in some way and on some level.) They may still be around but let me share some fun stats with you. (I love researching numbers it’s truly fascinating to me and brings a tad more value.)
- 70% of millennial consumers are influenced by the recommendations of their peers in purchasing decisions.
- 30% of people are more likely to buy a product from a non-celebrity blogger.
- Facebook is the most influenced social channel. 19% of consumer purchases come directly from facebook.
- You tube is the second most influential platform bringing in 18% of purchases.
- While shopping at a store over 60% of consumers were influenced by a social media post or blog review.
- 40% of millennials said their social media muses understood them better than most of their friends.
- According to NY times telecommuting has risen 79% in the past 5 years.
So what does this all mean? It means it’s your time to shine sister. If you are reading this or the title caught your eye, my guess is you are already in the position to start doing collaborations. Sometimes when first starting out it can be a scary big world though. Also the countless amount of information out there can be straight up overwhelming. With out further a due lets dive in this and get to pitching!!!!!!
What is a collaboration? The action of working with someone to produce or create something.
So as the pitcher you are the creator. The job is in your hands to find a way to deliver what ever assignment you are given and do it authentically to your brand while still complimenting the company. Sounds simple enough right? (Insert giant no buzzer here.)
It can be intimidating.
Being totally transparent here….When I first started out I had no idea what I was doing. I look back at my first few jobs or first few emails and think “What in Gods name was I thinking? Why did companies come back?” You guys I even did a collaboration with a vagina cream company because I didn’t want to turn any thing down in fear of not getting the jobs I wanted.
First and for most…If it doesn’t fit with your brand you are building. Do not do it. It is okay to say no. So I thought I would put together a list of what I wish someone would have told me when I was getting started. (Remember I like to be open with my fall on the face moments so maybe one person reads and possibly not repeat.)
- Make sure the collaboration is in alignment with your brand. Are you a mom? Are you a nutritionist? Are you a style blogger? What ever that is you are chasing make sure you are chasing companies that also fall under that umbrella.
- When first starting out keep it short and simple. I would shoot a message to the IG of the company and say something complimenting. For example “Hi there, I am currently working on a blog for _____ and I think your company would be a fabulous fit for the ideas I have in mind. Is there an email I could send my media kit and ideas over too?” Keep in mind most major companies (Especially those with that little blue check) get thousands of DMs a day and do not have time physically to sit and read a three page DM keep it sweet and save the details for your email once you receive an address. If they never write back? Don’t sweat it girl. Thank you next.
- Once you receive an email address send an email promptly from your business email address. Make sure everything is on point before you send an email…Meaning your website, signature, contact information, etc. A general email example would go something like this…Hello Dave, I am writing about a possible collaboration I have in mind. Currently I am working on _________ I just love how your company_______and I think its the perfect fit and we could really compliment each other. My media kit is attached so you can see my stats, the blog I would publish this article on is http://www.youcandoit.com I can deliver this within 2 weeks and plan on highlighting a, b, c, d with a story highlight and IG post as well. Can’t wait to hear back from you soon.
- Know your worth. Be confident. You carry value. You’r a rock star. Believe in Yourself.
- Be authentic and organic in your pitch. Research the company first, make sure its a good fit. Be sure you can deliver on your end with what you are promising.
- It’s okay to be rejected. Do not let it stop you or hold you back. I pitch to probably 5 companies a week and am constantly staying on top of different ideas and brain storming days to allow myself that creativity to offer to others.
- Once you work with a brand, maintain that relationship. It is so important to check in from time to time even if its just to say hey there! I have made some fabulous friends this way as well.
I know this is such a load of information but I hope it helps in gaining the confidence in knowing you are capable of anything you put your mind too. Never be afraid to chase your dreams.